Licence rules
Find the commercial signal and define what belongs.
RIGHTS
Rights that move with the product.
Keep territories, categories, approvals, contracts and royalties connected to every product and channel.
Build with YourMerch ↗YOURMERCH FABRIC
01Licence rules↗
02Approvals↗
03Royalty logic↗
04Territory controls↗
HOW IT MOVES
From relationship
to physical object.
Approvals
Give the idea a useful, desirable physical form.
Royalty logic
Connect the rules, partners and production decisions.
Territory controls
Put it wherever the audience already is.